PR Workshops
Demystifying PR - an introduction to effective media relations
Wednesday 24th September and Wednesday 26th November from 10:00 - 13:00
No charge for social enterprises.
These are two small workshops provided by Blue Rocket Group - an ethical media relations consultancy. They are aimed at Social Enterprises, and are a good introduction to the basics of PR. Numbers are limited to 10 participants - first come first served.
If you are not a well-known brand, and a smaller enterprise trying to compete with bigger companies, it can be very dififcult to persuade potential customers to use your product or service. PR can be much more effective than advertising.
This half-day workshop shows you how to create a thoughtful PR campaign within a structured marketing mix, as well as giving you practical advice on e.g. how to approach journalists.
Social Enterprises are in a good position right now with the increasing focus on both CSR (corporate social responsibility) and consumer choice of ethical brands, so this is a good time to see what PR or media relations can do for you.